High impact
brand + creative.

Is your brand failing to stand out? Would you like to feel more contemporary and relevant? Are you worried about how to approach a brand refresh? Does your creative lack impact and fail to engage audiences? Are you struggling with sign-off processes?

I can help. Get in touch.

For many of us, our brand isn’t working as hard as it could be, we lack differentiation, relevance and struggle with erratic application across our channels .

  • Expert guidance on how to navigate a brand refresh and ensure it is embedded and embraced by everyone in your organisation. Advice on everything from budgets, project management, objectives, trackers, governance and internal communications through to agency partners, roll-out and launch. The tool kit to improve brand understanding across your organisation, deliver a cohesive brand experience across all touchpoints and ensure all staff and volunteers are active brand ambassadors.

  • A step-by-step guide for producing engaging creative content that drives action and a set of principles to take the stress out of sign-off.

Brand is the entirety of your organisation. It’s who you are, what you do, how you speak, what you look like & how you make people think and feel when they come into contact with you.

Brand is what you stand for – it’s your principles and your values. It’s the intangible thread between a loyal consumer and a business. Brand is what compels audiences to see us, hear us and support us. It lives in the minds of your audience but it starts within the walls of your organisation – and the more defined, cohesive, distinctive and solid it is – the more likely you are to be successful in every area of your work.

I’m a brand and creative specialist who has worked for some of the world’s largest NGOs including Amnesty International, Save the Children and Scope.

Previous to that I spent ten years in broadcast television working on high profile TV programmes such as This Morning on ITV1. I have a reputation for producing stand-out creative and revitalising charity brands with a digital/mobile first approach.

I can help you make the most of your current brand or navigate the road to a refresh. I can share the formula for bold creative and enhance your processes to ensure courageous creative gets across the line.

Join my mailing list to access free resources & toolkits.

Download: ‘How to have brand resonance & relevance with a Gen-Z audience’.

Ilonka Ligteringen | Head of Brand and Creative, Scope.

“One of Emma's greatest strengths lies in her keen understanding of market trends and human behaviour. This insight has enabled her to develop a comprehensive and effective brand that not only elevates Scope’s presence but will also drive measurable business results”.

Nick Collett | Comedy Director - Everyone Else Burns C4 / Ghosts BBC / Maxxx C4.

“Emma’s superpower is her ability to communicate with anyone. Whether that’s in a one on one conversation or in a large scale campaign with a mass audience. And that’s because she clearly understands the power of listening - and then responding with heart and integrity”